Northwood Bloodstock,

Diamond Creek merge

Lexington, KY – Northwood Bloodstock and Diamond Creek Sales are excited to announce their merger and the creation of their new company, Alliance Bloodstock. 

Alliance Bloodstock will represent client horses at several of the major sales including, Lexington Selected Yearling Sale, Ohio Jug Select Sale, Midwest Standardbred Horse Sale and the Standardbred Horse Sale. 

The merger comes from Diamond Creek’s long-time relationship with Bob Boni and the continued desire to better serve their consignment clients. Alliance Bloodstock will be led by Bob Boni and Shaun Laungani of Diamond Creek, with the Diamond Creek team providing support.

“Strength in numbers and experience will make this merger a recipe for success, ” says Laungani, “We are combining Bob’s wisdom with a young and driven team.”

Bob Boni has been in the Standardbred industry for almost his entire life. After 11 years at Pine Hollow Stud in various capacities, he started his original sale company International Standardbred in 1980, which then became Northwood Bloodstock Agency in 1992. Bob has extensive experience, serving on multiple boards and providing bloodstock appraisals and consultation for many of the top owners in the industry. He will be inducted into the Harness Racing Hall of Fame this July.

Shaun Laungani serves as the Vice President of Diamond Creek, residing in Lexington, KY. You can find him regularly visiting client farms and advising on their horses. Shaun has a passion for client relationships and seeing their success.

“We have talked about this merger for a few years and now the time is right,” said Boni. “Our ultimate goal is to give our clients the best possible representation and we are clearly positioned to do just that.”

Alliance will be powered by partnership and invested in their client’s success. Focus will be on guiding them through the process no matter their experience level including sale selection and bloodstock management. For the client that means, more individual attention, face-to-face time, and a comprehensive personalized approach.

“Breeders should not hesitate to contact Bob or me and ask for our opinion on their sale options for any given horse” said Laungani, “We take pride in treating each of our clients on an individualized basis to make sure their specific needs are met.”

Alliance Bloodstock is now accepting 2025 yearling sale entries. Prospective clients can find more information on our website, www.alliancebloodstock.com or on Facebook.

For more information, send emails to office@alliancebloodstock.com.